On the occasion of the 20th anniversary of his famous communication agency, leader in the world’s most “hype” and popular beauty brands, the lively Carl Ganem, unknown to the general public but intimate and confidant of the stars, gathered all his friends at the Hotel Costes for a party like the one in Paris, it had been a long time since people lived.
An evening as if we had celebrated an informal birthday, with champagne and petit fours. Except it’s with the queens Catherine Deneuve and her daughter Chiara Mastroianni, Isabelle Adjani, Fanny Ardant and all the good celebrities of Paris, Roselyne Bachelot, Thomas Dutronc, Jérôme Commandeur and many others, journalists and photographers, personalities from the art world (Sophie Calle was there!), childhood friends and family, business leaders from the world of luxury, have toasted together and formed this cocktail of success that It’s a Parisian party. A clever mix of humor and genres, where everyone, including the stars, talks to everyone and remakes the world with ease. So elegant!
It is after a childhood in the IXthe arrondissement, then in the very posh 17th arrondissementthe that little Carl meets his first son and daughter friends. “We played in Flandrin with Romain Sardou and Camille Sayan, son of Levon Sayan, the famous producer of charles aznavour. We were ushers at his concerts and played cards in his dressing room. One thing leading to another, the marketing student propelled himself into marketing at Elizabeth Arden. The story of the coffees in his office and the friendships he forged with the actresses in favor of the eight-hour cream would be too long, a real hit tube! For him, confidante of the icons of the big screen, the stars are made to be in the light. “I’m happy to be backstage.” Until the end of the night, Paris is a party!