Veteran marketing and e-commerce, customer analytics and engagement, and brand and loyalty management executive brings global digital transformation experience to Airship’s board of directors
PORTLAND, Ore., September 26, 2022–(COMMERCIAL WIRE)–The company specializing in mobile app experience Dirigible today announced the appointment of Cindy Davis to its Board of Directors. Davis brings decades of executive coaching experience to strengthening client relationships through digital strategies for leading brands such as Bed Bath & Beyond, L Brands, The Walt Disney Company, Walmart, Sam’s Club, and others. Cindy currently serves on the boards of Destination Pet and William & Mary, Mason School of Business.
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Cindy Davis, veteran executive leader of omnichannel customer experience for retail, hospitality and entertainment brands, joins Airship’s Board of Directors as an independent member. (Photo: BusinessWire)
Most recently, Davis served as brand director for Bed Bath & Beyond, where she modernized in-store and digital customer experiences and oversaw key transformation strategies, while also serving as president of its sister company, Decorist. Prior to that, she served as Executive Vice President and Chief Digital Marketing Officer for L Brands, where she developed innovative digital marketing solutions to drive customer engagement across Victoria’s Secret, PINK and Victoria’s Secret Beauty lines. At Disney ABC Television Group, Davis developed omnichannel strategies to deepen audience engagement as executive vice president of customer experience. His previous executive leadership roles focused on leveraging customer insights for business decision making as EVP, Customer Insights & Analytics at Walmart, and EVP, Membership, Marketing & E-Commerce at Sam’s Club, where he served and also launched the company’s first mobile device. request. Previously, Davis served as Vice President and Senior Vice President of Yum! Brands, Starwood Hotels & Resorts Worldwide, Inc., Hilton Worldwide, and Caesars Entertainment Corporation.
“As an independent board member, Cindy brings an incredible perspective to help retail, hospitality and entertainment brands get more value from their digital initiatives – a mission, industries and many brands we have in common,” said Brett Caine, CEO and President of Airship. “Her experience of hers will infuse years of omnichannel customer experience into our consultancy and help Airship realize what many brands have discovered: mobile apps are the digital heart of customer experiences, multiplying the value and frequency of engagement.” client”.
“Reflecting customer experience trends, consumer adoption and habits, and brand value in balance sheets and business reports is why I’m delighted to join Airship’s board of directors,” she says. Cindy Davis, consultant, evangelist and digital strategist. “Apps are the apex of stronger, longer-lasting customer relationships, and Airship has not only helped businesses connect with app customers, but also overcome key resource and agility challenges that prevent brands maximize value for each stakeholder.
Davis joins Airship board members including Chris Moody, Foundry Group; Puneet Agarwal, True Ventures; John Johnston, August Capital; and Brett Caine, Blimp.
About airship
No company is as committed as Airship to brands that want to dominate their mobile app experience.
From the early days of apps, the company optimizes business messaging and extends its data-driven approach to all re-engagement channels (mobile wallet, SMS, email), UX experimentation, creative no-code native experiences, and optimization from the app store (ASO). Having optimized trillions of mobile app interactions for thousands of brands around the world, Airship’s technology and deep industry experience have enabled apps to become the digital hub of customer experience, branding and monetization. .
With Airship’s app experience platform and Gummicube’s ASO experience and technology, brands now have a complete set of solutions to optimize the entire customer journey with the mobile app, from discovery to loyalty, thereby generating value. significant for all stakeholders.
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contacts
North America:
deirre wright
Dirigible
+1 415-223-0832
deidre.wright@airship.com
Shannon Wojcic
Aircover Communications
585-831-6267
shannon.wojcik@aircoverpr.com
EMEA:
Ann Williams
Dirigible
+44 (0)20 3405 5160
Ana.Williams@airship.com
paulina delorme
PR
+44 (0)20 3934 8882
Dirigible@tytopr.com