French streaming takes its independence

Marina Foïs considers him a ” co-worker ” perfect to pass the time. Especially since it doesn’t count. “almost only masterpieces”. But when, on April 23, 2020, in full confinement, the actress recommended to viewers of “Diario”, on TMC, the LaCinetek cinema platformit’s a disaster: the site crashes. “Chance meant that at that time we were in the middle of a technical update, and nothing prepared to receive the 2 million visits generated”, recalls Jean-Baptiste Viaud, the general delegate.

As the rooms were closed, the French platforms saw their figures fly like never before. “A huge boom”, still salivating Denis Rostein, the general manager ofUniverseCinema, who values ​​the “indie movies”. “From 200 daily rentals, we went to 700 or 800.” For its part, LaCinetek, specializing in pre-2010 heritage films, multiplied by “six or seven” your sheet music on request. Two and a half years later, the picture has changed. Throughout the summer, industry professionals watched with hope the success of the night of the 12th : The police investigation of Dominik Moll exceeded 400,000 entries at the end of August.

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The platforms dedicated to a movie-loving audience must attract an audience tempted by the big screen, with minimal capture capacities compared to the American streaming giants, which focus mainly on a recent cinema offer for the general public. “Netflix, Disney + or Prime Video are launched in such intense campaigns, on a global scale, that it is purely and simply one more market, recalls Laurent Creton, a specialist in film economics and a professor at the Sorbonne-Nouvelle University. Which in no way excludes that, with good positioning, the French players have a place to take. »

communicate, editorialize

Most decide not to communicate their results. According to the latest annual report from the Center National du Cinéma, the most frequented sites are Filmo (majority owned by Wild Bunch)LaCinetek, UniversCiné, or Tënk, a platform dedicated to documentaries that has 10,000 individual subscribers. These French sites combine video on demand (the occasional movie rental) and subscription video on demand (access to a catalog for a monthly fee of €2.99 to €6.99). they have a great rival Mubi, the English site for “more than 10 million members worldwide” which adds (for a limited time) a new movie per day,Accattone (1961), by Pasolini, or That dark object of desire (1977), by Buñuel, to The night (2021), Tsai Ming-liang’s latest short film, all scheduled for September.

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