HCLTech Launches New Brand Positioning Supercharging ProgressTM

New brand positioning underscores HCLTech’s commitment to driving progress for its customers, people, communities and the planet

NOIDA, INDIA and NEW YORK, September 26, 2022–(COMMERCIAL WIRE)–HCL Technologies (HCLTech), a leading global technology company, today launched its new brand identity and logo, supported by the distinctive positioning of Supercharging ProgressTM which reflects its commitment to its customers, staff, communities and the planet.

The new brand and the new logo “HCL Technology” It will be central to your go-to-market strategy and will represent your differentiated portfolio of services and products that appropriately power the digital transformation of businesses.

As the company approaches $12 billion in revenue, Roshni Nadar Malhotra, President of HCLTech described the announcement as an evolution for HCLTech to adopt a distinctive global brand identity while maintaining connectivity with HCL Group. For HCLTech, ‘Supercharging Progress’ is about accelerating digital transformation for our customers every day, as well as the company ethos of advancing the aspirations of our employees, contributing to a sustainable planet and raising living standards for communities. local through our global. presence”.

C Vijayakumar, CEO and General Manager, HCLTech said: “Today, we are proud to share our declaration of intent to meet bringing together the best of technology and our people to drive progress. Our goal accelerates our journey to become the digital partner of choice for global businesses through differentiated products and services and to act as the employer of choice by attracting top talent. It also underlines our responsibility to continue contributing to the inclusive growth of the communities in which we operate and to a sustainable planet for generations to come.”

Explaining the rationale behind the new brand positioning, C Vijayakumar added: “Supercharging Progress captures the essence of what we do today and our aspiration to do more, in the right way and at the pace needed for our customers, our people, our communities”. and the planet.

The company also launched its new Employer Value Proposition (EVP): “Find Your Spark”. Founded on the overarching principles of Opportunity, Respect and Trustworthy Work, HCLTech’s EVP underscores its commitment to helping current and prospective employees maximize their career potential and ambitions. The company has also expanded its global CSR partnerships and volunteer initiatives to strengthen its efforts in the areas of education and employment, health, wellness and basic needs, as well as the environment.

“Today marks an important milestone in HCLTech’s exciting journey as we create a distinct brand identity and purpose that will propel us full speed into the next chapter of our journey,” said Jill Kouri, HCL Chief Marketing Officer. Tech. “With our rich heritage, world-class delivery and increased emphasis on customer service, we will always embody a spirit of flexibility and a commitment to being a true partner, in the thick of the action to support our customers every step of the way. step of the road”. .

HCLTech worked with award-winning agency SomeOne to give it its new positioning and brand identity. For more information visit https://www.hcltech.com/supercharging-progress.

Click the links below to watch the videos:

  1. Roshni Video – https://youtu.be/-RDLHVq4SvI ; https://www.hcltech.com/about-us#roshni-video

  2. CVK Video – https://youtu.be/ojMYLsoZxBc ; https://www.hcltech.com/about-us#cvk-video

About HCL technology

HCLTech is a global technology company, with more than 211,000 employees in 52 countries, offering industry-leading cloud-centric, engineering and digital capabilities through a broad portfolio of technology products and services. We work for clients in all major verticals, providing industry solutions for financial services, manufacturing, life sciences and healthcare, technology and services, telecommunications and media, retail and FMCG, and utilities. Consolidated revenue for a 12-month period ending June 2022 was $11.8 billion. To learn how we can help you progress, visit the site hcltech.com.

The text of the press release resulting from a translation should not be considered official in any way. The only authentic version of the press release is the press release in its original language. The translation will always have to be compared with the original text, which will set a precedent.

See the source version on businesswire.com: https://www.businesswire.com/news/home/20220926005410/en/


Meenakshi Benjwal, America

Elka Ghudial, EMEA

Devneeta Pahuja, India and APAC

Leave a Comment

Your email address will not be published. Required fields are marked *