He will undoubtedly belong, in the coming years, to that caste of athletes that is so emblematic of his discipline, which attracts many brands to them. Sometimes even exceeding the income obtained on the field, like Federer, LeBron James, or Messi and Cristiano Ronaldo in football. To the incorporation of his latest collaboration signed with Panini, Kylian Mbappé earns $16 million from his sponsorsaccording to an analysis of global datathe English company, specialist in data and consultancy.
A better paid sponsorship day than PSG or any other club?
“In the coming seasons”, it is written in a shared report, the PSG striker could consider doubling the income he gets from his sponsors; there are about ten with the completed ones (Bulk, Good Goût): Dior, Oakley, Nike, Electronic Arts and Sorare. “For elite sports stars like Mbappe, their commercialization means they can strike endorsement deals that come close to, or even exceed, their clubs’ already sky-high salaries. explains Jake Kemp, analyst at GlobalData. His new contract with PSG would bring him one of the highest salaries in world football, with estimates ranging between 50 and 70 million dollars a year. »
Five points that explain the increase in sponsorships for Mbappé
The London agency advances five key points to explain the growing interest of brands in the French world champion and, by extension, the increase in revenue associated with him. First of all, and naturally, there are the sporting successes, the national ones with PSG and the international ones, in particular the next meeting with the Blues, in Qatar. Then build a global reputation on social media. The interested party advances quickly on the subject, since it is based on a growing community of 72.5 million subscribers, on his only Instagram page. This leads him to “become one of the main influencers of his generation”. Finally, Kylian Mbappé builds his commercial success by being “conscious of his own image and his value”. On this subject, Jake Kemp points out that the “Elite athletes are increasingly aware of the brands with which they should associate their image”. Remember the example of Cristiano Ronaldo, pushing a bottle of Coca-Cola in the European Championship, to praise the merits of water. The questioning of the image rights of the France national team players, concluded by his act, indicates that the Bondy native is already in the right fold.