SATURDAY CONSO: my diary (retail but not only…) of the week

“SATURDAY CONSO”, the retail week (but not only…) reviewed. As always in total freedom. And what a pity if it itches!


Indeed it is the war (of prices…). At Auchan, here in Bordeaux, we even adapt the semantics. The promos are now… “mega bombs”. Because there is no war without ammunition!

Another Auchan. When you don’t know how to choose between French and English, you get BUBBLE… THEA”. Is that Franglais?

Auchan again. Yellow ? No, green. A thought for all colorblind people. Especially those with a fruit and vegetable section.

In Leclerc. One product in the cart, seven tickets. Who says better?

Leclerc again. When inflation takes almost everything, a 6-cent typo tastes like breaking news. Good people, here a price drop of… 1%.

wonderful combo. And the winner of the Bescherelle is… “La direction”.

Bordeaux-Cauderan. A (franchise) store where you have Carrefour… under your skin!

Carrefour Merignac. From the decoration workshop plotter to the central aisle, no one will have seen a thing. And you ?

It is the return of heterogeneous prizes in the Casino. This mechanically raises the minimum level of execution at the point of sale: ensuring the availability of both products. No problem.


In Paris. It’s 11 in the morning, this Carrefour City promises me fresh bread 4 times a day. Once wouldn’t be bad.

In Franprix. Originally, the “Between Neighbors” wall was probably a good idea. Originally… Now it’s a lousy painting.

In the subway. “50 Shades of Greeks”. The recipe to attract attention? A good allusion and, hop, he won. The proof, I even took out my camera!

In Casino. Definitely the Greeks… The legacy of Aphrodite without a doubt.

Press Magazine.Dacia now intends to move away from low cost “. Barely 10 years ago, Lidl said nothing more. History is an eternal restart. Discount stores always end up denying themselves. Still. Why is it dirty?


Paris Retail Week. I confess: I did not understand absolutely everything I saw… The “responsive email builder” for example. If any of you can help me…


Auchan in Biganos in the Arcachon Basin. I love brain teasers (and poster printing misconfigurations)

Leclerc Bordeaux Chartrons. Bis. I love guesswork (and bad poster printing setups).


in brive. Here it is like the Port-Salut. It is washed of course… (for the purists: like the bark, it is also washed).

“Okay guys, get the sunflower oil popsicle out for me in the center aisle.” I have to get rid of that. Except at €3.74 it’s not really a good deal.

bubble tea The new star product. €4.99 for 400ml (and on sale please!). When I think that milk producers are asking for one euro per litre. These guys don’t know how to sell themselves… An idea: Bubble Milk.

In the Leclerc hyper gallery: “Welcome”. Here we know how to receive. Finally, I hope.

In Brive, the Netto is only a few months old. And, given how full the shelves are by mid-morning, he’s still looking for his customers. As always, they will not come like this (for the curious, check here).

Passage in B&M in Clermont-Ferrand. To give a retail lecture, I’ve never experienced a warehouse atmosphere (with forklifts in action) before. I must say that a discount store AND Auvergne would not risk renting the Zenith! Well that’s easy…

In Clermont-Ferrand, the Leclerc serve as a pilgrimage. So I alternate between the two sites. Today it is Le Brézet (the “little Leclerc”). The quality of the coverings (when it’s 4:00 p.m.) and the “selfetics” (the prices of the products) say a lot about the client’s place… Take advantage, they offer it to you (the Buchard house)…

The only distraction: pockets of water invading the driveway. No, but in the water, what!!! do you have it?

In Giant. If I can give any advice, let it cool. You really have to say everything…


Press Magazine. In Le Parisien, the cry of alarm from fruit and vegetable producers. With the electricity bill multiplied by… 10, the risk is lethal. And, during that time in Bercy, we talked about pedestrian drives and fast trade. No, nothing.

Relay store at Toulouse airport. The most beautiful tests of love? A 69-carat diamond, a scroll, a ticket to space ($200,000 anyway)? too banal. A little word here rather… A kiss, Madame Dauvers.

* Do you want to share retail information? New products, new concept, field observation, sales figures, photo, next initiative, etc. InfoLine Retail it’s here for that. Of course, with total discretion.

As always, the production of this SABADO CONSO is guaranteed very, very mostly “homemade”. At… 95% today, I can hardly do better!

Do you enjoy this SABADO CONSO meeting? Find the best of the best in the 18th edition of my Slices of Commercial Life. available here >> To offer or treat yourself!

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